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Easy shopping

What is colour? What is colour analysis?

31st July 2023 by Fiona Mobbs Leave a Comment

What is colour?

I can’t believe I haven’t written about this before! I am not an expert on the science behind colour, but it is fascinating where the current thinking has evolved (from Aristotle to Isaac Newton in 1671 to several other theorists in the 1800s and then others since). Also, to note how mathematicians have studied colour too.

Of course it’s helpful to turn to Wikipedia for an explanation, and here is an article that usefully summarises what colour is to us, and gives a lot of the scientific background if you read the whole article. Who knew that bees can determine ultraviolet light?

It is interesting to note that not all creatures see colour in the way humans do, and in fact not all humans see colour in the same way.  It seems that it is down to how our eye retina processes colour and then the information is transmitted through our brains. We also know that our brains can be impacted by lots of things, like damage, age and drugs, so add that into the mix! And there is a percentage who cannot see partially or fully either, or get colours “mixed up” (like red/green colour blindness). That’s why I now check out what my clients are seeing when I start a consultation, as I need to know if there’s a difference from my perception that I need to work with.

So, what is colour? We understand that light is white until is is fractured and splits into colour, like when we see a rainbow. Then colour transmits wavelengths that are reflected against objects. The surface will absorb or reflect light depending on its qualities (hue, intensity and value – see below). Black absorbs all the light while white reflects it.

 

What is colour analysis?

With colour analysis (seeing which shades of colour harmonise with someone’s particular skin tone, eye colouring and natural hair colour) we [stylists] are looking at sometimes subtle differences between the shades and it is what the shades do to skin tone when reflecting light onto it.

I mentioned earlier about colour referred to in terms of hue, intensity and value. Hue is the name given to a colour (like red or blue), the intensity is the clarity of the colour (like bright or muted), and the value is how light or dark it is.

When I am colour-analysing someone using my different coloured drapes, I am first determining whether they need “warm” or “cool” tones (that gets explained in the colour analysis), then I will be looking at the intensity (bright or muted) that suits the client. I will have already taken into account the depth of colour (how light or dark they need for harmony with their natural colouring), by looking at the client’s natural features (skin, eyes and hair).

 

If you want to see how this works, and the improvement you can see when someone finds their harmonious shades, do book a ticket for my first public demonstration on Friday 11th August in Ashurst, Southampton here. There are only three tickets left.

Fiona

Your Colour & Style consultant

07469 246722

 

Filed Under: Blog, Colour Analysis Blog Tagged With: Colour analysis, confidence with colour, Easy shopping, Shopping

WHAT’S THE FUTURE FOR RETAIL?

8th February 2020 by Fiona Mobbs 4 Comments

The Story Now

Hands up who’s worried how we are going to try things on without purchasing them in a shop in the future. It’s looking a lot like a shopping trip in town is going out of fashion for us and retailers!

With the latest retailer announcing going into administration (Beales), and John Lewis warning they may not pay their partners a bonus for the first time in its history, things are definitely worrying for retailers with stores.

We know the trend is increasingly to buy online, but if we totally lose every outlet on the high street, those who like to browse the rails rather than the internet may find in the next ten years there won’t be the choice.

If that worries you, cue me!

The Future of Shopping

One of my offerings is to bring the shops to you.

I largely scour the internet (because it’s quicker for me to find what I want and some things you can’t get in a store), collect everything together then bring the items you desire to you for an “at home” shopping and trying on session. Clients love it! They say it’s like having their own Christmas at any time of the year, because they do not know what I am going to bring to them (other than that it will be dresses, jackets, shoes or whatever they have requested and within their budget if there is one).

I am helping them create the perfect wardrobe for them so it will be in the right colours, styles, materials and patterns to suit them. Having got to know my client before I get to work, it will probably be something they would never have chosen if they had been shopping on their own, yet they usually love it. I would say my success rate is over 90%, and they buy off me approximately 80% of what I offer. I then take or send the rest back, saving them all that hassle.

Easy Shopping Without Pressure To Buy

So, you get a personal shopper, personal stylist and delivery driver all in one. You save time, parking fees, queueing for a changing room, imagining how the item will go with other things you have, looking at yourself in shop lighting and with other strangers (shoppers and staff) peering at you as you are trying to decide. I give you the time you need plus my impartial advice. My interest is not in trying to sell items, but to have the happiest, best looking client who will be admired by others.

If that sounds appealing to you, and you are in Hampshire, Dorset, or Wiltshire, please get in touch.

Fiona, Your (independent) Colour & Style Consultant

DRESSING WITHOUT STRESS, 07469 246722

Filed Under: Blog, Shopping Blog, Wardrobe Blog Tagged With: Clothes shopping, Easy shopping, On-line shopping, Retail, Shopping

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